![]() ![]() Once you hit the cap, “the only way to get in is if somebody sells you their seat,” he said. The idea is keep the Heir memberships scarce: The number of seats in a given “huddle” will be capped at about 0.5%-1% of an athlete’s existing social following, according to George. will keep 20% on subsequent sales the split is 50-50. Heir will generate revenue from consumers purchasing memberships in an athlete’s “huddle.” Athletes will get an 80% cut of primary sales of NFTs and Heir Inc. “This is the first step for athletes building their meta-brands in the metaverse/Web3 world.” “Individuals his age have grown up with social platforms,” he said. The focus for Heir is on young stars like Lonzo Ball who appeal to Gen Z and millennial fans, according to Smith. We meet with him regularly, and he provides guidance and insightful ideas… When he was playing, he didn’t have the same tools to connect with his fanbase or monetize that.”Īlongside the three founders, Heir Inc.’s executive team includes VP of operations Briana Richardson, formerly business manager at Robinhood and consultant with Bain & Co. ![]() ![]() According to Jeffrey, “My dad is a strategic adviser and partner. Will MJ be on the Heir platform? It’s unclear. “We’re being very deliberate with our early-adopter athletes,” Jordan said, adding that Heir is aiming for “tier one” NBA and WNBA players and the next generation of rising stars in the NCAA. “The Heir platform reimagines the creator-fan experience, to empower athletes to engage with their fans,” Jeffrey Jordan told Variety.įor now, the founders are mum on which athletes may be on board for the initial launch of Heir, slated for 2022. (NFTs, or nonfungible tokens, are used to verify ownership of unique digital content.) Supporters will have the opportunity to purchase one-time digital assets or join an athlete’s “huddle” for exclusive drops, digital goods, immersive experiences, and other perks. Here’s how the founders say the Heir platform will work: Athletes will sell a limited number of membership-based “seats” to fans, who will get access to digital assets and first-person NFT drops, using an exclusive Heir token built on Solana’s energy-efficient blockchain network. ![]()
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